You’re a runner and you hate going shopping for new running shoes. You have done your research and decided to try a brand of running shoe that you have never tried before. The best price is usually online so, that is the route you decide to purchase your new running shoes.
Here is the problem. You wear a size 10 in your current brand and model of running shoes, but will you be a size 10 in the new brand?
That is where Shoefitr comes in to save the day for online running shoe shoppers! Shoefitr uses 3D scanning technology to help online shoppers find the correct fit.
According to the Shoefitr website, if a consumer chooses the same size shoe in a different model he will not receive his preferred fit 40% of the time. Ordering the correct size the first time around means less returns and less money spent on shipping; a win for the consumer, the retailer and the environment.
Healthynomics asked Nick End, co-founder of Shoefitr, a few questions about their product.
A big thanks to Nick for his time!
Healthynomics: How did the idea for Shoefitr come about?
Nick End: All the founders of Shoefitr were college athletes (soccer, cross country, and track) and we all still run or compete today. The idea of an online footwear fitting application came about through our own frustration with ordering poor fitting footwear online. We spent a lot of time trying to figure out the best approach to solving the problem and once we had it, we started to turn it into a business.
HN: Tell us about the technology behind Shoefitr and how it may apply to products beyond shoes.
NE: Shoefitr uses 3D imaging technology to scan the inside of shoes. Each scan is basically a 3D model of the inside of a shoe from which we extract hundreds of different measurements that are pertinent in fitting a shoe to someone’s foot. As you’ve seen in the application, when someone finds a shoe he wants to buy, Shoefitr asks for the shoe and size he currently wears, compares those measurements to the shoe he wants to buy, recommends the best fitting size, and shows where the shoe will loose or tight compared to the shoe he is wearing. The technology and general approach behind Shoefitr could be applied to clothing or any wearable item like glasses, hats, or helmets.
HN: What have been some of the biggest challenges in getting running shoe companies and online retailers on board?
NE: We have talked to a lot of online retailers and they all really like our product. The challenge in getting on retailer sites is that each company has a list of projects they planned to complete in a given year and Shoefitr is such a new technology that it is hard to become the number one priority. However, the more innovative retailers are giving Shoefitr the attention it deserves.
HN: What’s next for Shoefitr?
NE: We are now expanding beyond running shoes. We recently launched on a biking shoe retailer’s site (artscyclery.com) and are planning to make an entrance into several new shoe categories this Summer. Look for the application on some popular footwear sites very soon.
You can try Shoefitr at Running Warehouse.